I still see people hiring the big personal injury law firms based on an ad or a slogan. If you are injured – you need personal attention aimed at informing you of how your injury is ‘valued’ by a jury or an insurance company. Most importantly, if you want the best settlement, you must have an attorney that strikes fear into the heart of an insurance company. Attorneys with tv ads do not do that; attorneys who achieve verdicts much larger than the insurance company’s ‘final offer’ do it all day long. Think about it.